Online Reputation Management is one of the hottest topic that is follows Public Relations and aids the use of Social Media. Digital Reputation is nothing but opinions and reviews that others have about the user or a company, based on what they say and do online. Social Media plays a lot more active part in your SERP visibility than ever and everyone wants to harness this free “Word of Mouth” like most effective referral.
A saying comes back from the past “Everything is fair in Love and War” and it holds the best examples in this Online world. Eveyone wants that they should be trated as good guys, They should be praised by others and this is human nature which has been absorbed by companies. But there is another human nature that has been absorbed by search engines “No News is good than BAD News“. And using this feature of search engines along with the power of social media some players are playing ill in the digital reputation war.
To elaborate a bit – If you can’t do good, make others bad. Taking a live example of sunrise pc support – leaders in technical support industry, we have come to know that there is series of pre-planned campaign to demote the reputation of this tech support firm. There are all sorts of negative reviews published on various websites by just copying and pasting them that rank well in SERP’s. While if we get to second page of google (which most people do not care about) we get the reality of trust that most people has put on sunrise pc support. Some of the examples are :
- Sunrise Pc Support on Merchantcircle
- Sunrise PC Support on ResellerRatings
- Sunrise PC Support on SiteJabber
- Sunrise PC Support on SuperPages
So it proves “All said and seen online is not always true“.
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