Reviews : Views of others about you and your company. Reviews are most prominent way of showing that business keeps our promise to existing and potential customer. Whether it be testimonials on official site or be review listing on other websites. These are the best ways to show off what a business has done till now and what it foresees in future.
But what if you are being continuously scolded by those persons who haven’t taken your service at all. You will get reviews posted on many websites in just a very short span of time. Most of them would look like just copy and paste, and it would not end up here. To take it far these pages with negative reviews will get linked to a dozen and more websites. And the worst of all these would show up in SERP’s rather than business website.
You will not even know and your business will get into a merry-go-round of fake reviews. And to add to fun google will take these as ranking signals for the business website. Most of the time these types of reviews are posted by competitors to bring you down and those who do not want to compete and win you in field. It is the most effective tactic of digital world.
Example: Serach for Sunrise PC Support on Google.com. The first page will show you the loads of negative reviews with lot of link building and on second page the reality will be shown.
You cannot escape this, but an early protection may save a lot of trouble. The best way is to Search for your business and brand in google and setup news alerts for it. This will give you a mail every time Google finds something being said about your business online. And you could take the measures as you would be aware of problem. Its nice to have an eagle eye for “what is being said about you and your business online“,
Follow Cyber Scams on Google+ for latest updates.
Cyber Scams - Red Alert of Web 