Fake Reviews – Degrading Business

Reviews : Views of others about you and your company. Reviews are most prominent way of showing that business keeps our promise to existing and potential customer. Whether it be testimonials on official site or be review listing on other websites. These are the best ways to show off what a business has  done till now and what it foresees in future.

But what if you are being continuously scolded by those persons who haven’t taken your service at all. You will get reviews posted on many websites in just a very short span of time. Most of them would look like just copy and paste, and it would not end up here. To take it far these pages with negative reviews will get linked to a dozen and more websites. And the worst of all these would show up in SERP’s rather than business website.

You will not even know and your business will get into a merry-go-round of fake reviews. And to add to fun google will take these as ranking signals for the business website. Most of the time these types of reviews are posted by competitors to bring you down and those who do not want to compete and win you in field. It is the most effective tactic of digital world.

Example: Serach for Sunrise PC Support on Google.com. The first page will show you the loads of negative reviews with lot of link building and on second page the reality will be shown.

You cannot escape this, but an early protection may save a lot of trouble. The best way is to Search for your business and brand in google and setup news alerts for it. This will give you a mail every time Google finds something being said about your business online. And you could take the measures as you would be aware of problem. Its nice to have an eagle eye for “what is being said about you and your business online“,

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Negative Digital Reputation

Online Reputation Management is one of the hottest topic that is follows Public Relations and aids the use of Social Media. Digital Reputation is nothing but opinions and reviews that others have about the user or a company, based on what they say and do online. Social Media plays a lot more active part in your SERP visibility than ever and everyone wants to harness this free “Word of Mouth” like most effective referral.

A saying comes back from the past “Everything is fair in Love and War” and it holds the best examples in this Online world. Eveyone wants that they should be trated as good guys, They should be praised by others and this is human nature which has been absorbed by companies. But there is another human nature that has been absorbed by search engines “No News is good than BAD News“. And using this feature of search engines along with the power of social media some players are playing ill in the digital reputation war.

To elaborate a bit – If you can’t do good, make others bad. Taking a live example of sunrise pc support – leaders in technical support industry, we have come to know that there is series of pre-planned campaign to demote the reputation of this tech support firm. There are all sorts of negative reviews published on various websites by just copying and pasting them that rank well in SERP’s. While if we get to second page of google (which most people do not care about) we get the reality of trust that most people has put on sunrise pc support. Some of the examples are :

• Sunrise Pc Support on Merchantcircle
• Sunrise PC Support on ResellerRatings
• Sunrise PC Support on SiteJabber
• Sunrise PC Support on SuperPages

So it proves “All said and seen online is not always true“.

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Online Scams – Blackhole for Digital Reputation

Regime – The perfect word to describe the way online scammers put their power into. It all looks like a coveted military operation. No one hears, sees or even knows about these scams until a large number of people have been attacked and their information is compromised. To be very honest the private information and compromised identities are bought and sold at even $0.50 in the Online Underworld.

Exploit kits are the latest fashion for compromising a users identity and Blackhole is the favorite of all scammers. It works on a very simple mechanism as shown below.

 

The scammers and spammers use name and identity of most trusted and upcoming brands to deceive their targets. One of such example we get while we search for a technical support company – sunrise pc support. When we google for it we get lot of similar reviews posted on various websites like they have been through copy and paste command.

These types of threats and spams are most likely to increase in number as we rely more on technology, but what matters is how do we trust and “Is what we see original ?“. This one question will at least save your identity from being stolen.

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